Bikes Belong has completed creative development on the first phase of a nationwide ad campaign designed to inspire non-cyclists to ride. The ads will soon appear in national magazines, as well as on billboards in Chicago and Boston. Now the files are also available for download from the Bikes Belong website.

Entitled “Remember Me,” the campaign includes three separate ads, targeting different audiences. Each ad features a long-lost bicycle speaking to its owner, reminding former riders how much they once enjoyed bicycling. The ads also appeal to new riders by suggesting how bicycling is fun, convenient, and healthy. We hope to spark a positive mental image of bicycling and convince people to get back into riding or try it for the first time.