Bikes Belong Partners on Active Transportation Website
June 23, 2005
Bikes Belong, the League of American Bicyclists, and Active Living by Design have launched a new Web site created to encourage more people to use “active transportation.” The site, http://www.activetransportation.org, provides information, tools, resources, and inspiration for people to include bicycling and walking in their daily routines. It is the brainchild of Active Living by Design, a national program of The Robert Wood Johnson Foundation, which invited Bikes Belong and the League to partner on the site. “Our vision is to see walking and bicycling as widely accepted forms of behavior for transportation and recreation,” said Richard Killingsworth, outgoing director of Active Living by Design. “We’re delighted to launch this site and put its management in the capable hands of the League of American Bicyclists and Bikes Belong.” The site includes the who, what, where, why, and how of active transportation. It is designed to provide year-long guidance to motivate people to commute via bicycling and walking. Bikes Belong’s executive director Tim Blumenthal said this new Web site will help inspire people to drive less and bike and walk more. “Twenty-five percent of all trips in the U.S. are less than one mile,” he said. “Active transportation makes perfect sense for these short trips. It improves health, reduces road congestion, and is better for the environment.” Activetransportation.org also features a “Champions” section that highlights outstanding commuter stories. Active commuters are encouraged to submit their stories for inclusion on the site. Active Living by Design and Fuji Bicycles have provided lead sponsorship for the site. Other bicycle companies may also get involved.