Bikes Belong Promotes Leverage at Interbike
October 05, 2006
Bikes Belong is all about leverage. Working together as an industry and with influential partners, we make big things happen for bicycling. To illustrate our focus on leverage, Bikes Belong distributed 1,000 sets of free tire levers at Interbike September 27-29. Bicycle manufacturers, suppliers, retailers, and advocates flocked to the Bikes Belong booth to collect a lever set and learn how Bikes Belong works on behalf of the entire bike industry. What do we mean by leverage?
- Bikes Belong members invested $1 million in a lobbying effort that netted $4.5 billion in federal funds for bicycling and walking.
- Through our Grants Program, we've awarded $1 million in cash that has leveraged $450 million in other funding.
- We forge alliances with powerful partners such as AARP, the PTA, the American Heart Association, and the Robert Wood Johnson Foundation to broaden our effectiveness.
When you join Bikes Belong, you join a collective effort that maximizes the return on your membership investment. about why you should join. Thanks to Pedro's USA for providing the tire levers.