Trails DO lead to sales. Here’s how we know. For the past year, Bikes Belong has been researching the connection between new bike trails and bike sales. Combining our own online survey of bicycle retailers, and a survey commissioned by the A.C. Nielsen Center for Marketing Research (at our request), we learned that:

• Bicycle retailers report increased sales after new trails are built.
• Individual cyclists spend more on bikes and accessories when they become aware of new trails in their area.