More than 500 cycling enthusiasts attended a February 21 fundraising reception in San Jose, California, to benefit the Paul David Clark Bicycling Safety Fund and the California Bicycle Coalition. Featuring prize giveaways, technology demonstrations, and celebrity appearances by Bob Roll and Floyd Landis, the successful event followed the conclusion of the second stage of the inaugural Tour of California. Specialized hosted and produced the gathering. The Paul David Clark Bicycling Safety Fund was created in honor of Paul David Clark, an avid cyclist who was struck and killed by a pickup truck while riding his bike in Livermore, California, in 2005. The fund's mission is to encourage motorists to be more aware of bicyclists and to compel motorists and bicyclists to respectfully share the road. All donations to the fund will be used for Share the Road campaigns and Safe Routes to School initiatives. Bikes Belong administers the Paul David Clark Bicycling Safety Fund with the assistance of Paul’s brother, Blair Clark, who spoke at the event about the importance of improving bicycling safety.