Dynacraft Joins Bikes Belong
May 28, 2007
Dynacraft, one of the largest suppliers of bicycles to the U.S. mass market, has joined Bikes Belong, the national coalition of more than 350 bicycle suppliers and retailers working together to put more people on bicycles more often. Dynacraft produces Barbie, Dekra, Hot Wheels, Magna, Malibu, Next, and Rhino bikes. "As a company committed to bringing families together by providing affordable, high quality bicycles for everyone in the family, Dynacraft is excited to support Bikes Belong," said Dave Castrucci, managing director of Dynacraft BSC. "Bicycling is an excellent way to stay healthy and happy, and to get around town. Bikes Belong is making changes at the national and local levels so more people can enjoy the simple pleasure of riding a bike." Tim Blumenthal, executive director of Bikes Belong, said, "Dynacraft is a strong player in the mass market—an entry point for many new riders that will help shape the future of bicycling. By joining Bikes Belong, Dynacraft is affirming their commitment to provide safe and enjoyable experiences for their customers."