Volkswagen partners with Bikes Belong to create clean, safe biking communities nationwide
January 26, 2012
At the Washington Auto Show today, Volkswagen of America, Inc. (VWoA) and the Bikes Belong Foundation, the nation’s leading advocacy organization for biking, announced a new two-year partnership to help develop biking-friendly communities, foster healthy lifestyles and create a cleaner environment. VWoA will donate vehicles and funding to support three core Bikes Belong advocacy and urban planning initiatives: Peopleforbikes.org, Safe Routes to School National Partnership (SRTSNP) and Bicycling Design Best Practices.
“Volkswagen’s commitment to environmental sustainability extends beyond our fuel-efficient vehicles and company practices,” said Jonathan Browning, president and CEO, Volkswagen Group of America. “We are extremely proud to be partnering with Bikes Belong to encourage biking and ensure that people of all ages can safely share the road, saving fuel and reducing pollution and traffic congestion.”
The sponsorship is part of Volkswagen’s Think Blue.® initiative, which encompasses all of the company’s efforts to promote eco-friendly mobility and encourage environmentally conscious behavior. The Bikes Belong Foundation partnership also aligns with Volkswagen’s long-term commitment to encourage active lifestyles by endorsing cycling, running and triathlon events.
“We are thrilled to have a strong partner in Volkswagen, an innovative, forward-thinking automotive company that shares our commitment to sustainable mobility,” said Bruno Maier, vice president, Bikes Belong. “We are looking forward to this joint venture to help create safer roads for all people and help raise awareness of bicycling as a viable, eco-friendly mode of transportation.”
For further information about Volkswagen’s Think Blue.® campaign, go to www.vw.com/thinkblue.