Retailers and Advocacy Survey
More than 80% of bicycle retailers who responded to a recent Bikes
Belong survey said bike advocacy makes bicycling easier, safer, and
more widespread. 60% of the respondents said advocacy leads to more
sales in their stores.
These were the key findings of a summer 2009 Bikes Belong survey of 116
bicycle retailers from 34 states. 56% of those surveyed were Bikes
Belong members; 44% were non-members.
Believing in bike advocacy and supporting it are two different things,
but this survey showed that bicycle retailers are likely to do both.
Nearly 80% of the retailers said that they are members of an advocacy
organization, either locally or at the state or national level, and 59%
said supporting bike advocacy is even more important to them now than
it was five years ago. Most retailers said that they contribute between
$1,000 and $5,000 annually to bike advocacy, including cash, product,
and staff time.
For bicycle suppliers who partner with retailers to maximize sales,
understanding what retailers think about bike advocacy is key. Nearly
80% of retailers surveyed said it is important for the brands they
carry to support advocacy, and more than 25% said they would stop
carrying a brand if it stopped supporting advocacy.